KLARNA DREAM DEAL DAYS

Creative concept: Filippa Smeds & Vera Perlmann
Art directors: Cecilia Börjesson & Fredrik Forsberg
Designer: Adam Hunt
Production lead: Hanna Bergström
Director: Indra Herö Wide / New Land
Photographer: Ben Beagent

WEEKDAY EYEWEAR

Photography: Filippa Smeds
Concept: Anna Wallander & Filippa Smeds
Art Director: Anna Wallander
Casting: Maria Pizzeria

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Photography: Filippa Smeds
Concept: Anna Wallander & Filippa Smeds
Art Director: Anna Wallander
Casting: Maria Pizzeria

CHAMPION x WEEKDAY

Photography: Filippa Smeds
Casting: Filippa Smeds & Alexander Söder
Art Director: Alexander Söder
Stylist: Johanna Brimstad
Models: Olivia Bergman & Simon Bornhall

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Art Director: Alexander SöderStylist: Johanna BrimstadModels: Olivia Bergman & Simon Bornhall

WEEKDAY ZEITGEIST RE-EDITION

Photography & Casting: Filippa Smeds
Art Director: Anna Wallander
Stylist: Jeff Ihatsu
Models: Lukas Graaf, Arvida Byström, Lorenzo Pioli, Char Ellesse, Emily Bador, Olof Källström 

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WEEKDAY AW17

Photography: Filippa Smeds
Art Director: Alexander Söder
Stylist: Johanna Brimstad
Casting: Filippa Smeds and Alexander Söder

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